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Rockwell Enterprises
We Make Knowledge Fun


Welcome and thank you for visiting our web site.

It seems like yesterday when Rockwell Enterprises was selling vending machines! We have reinvented ourselves many times since then.

In the early 1990’s, we switched to the design, publishing and distribution of maps and atlases. Back then, the product development cycle was long and the printing cost was high. The need to deploy a low mix and high volume business model limited our products to covering just large cities. By the late 1990’s, we took advantage of the increase in computing power and the decrease in printing equipment cost and changed our product mix to wide variety, value-added visitor’s guides for both towns and cities. We now publish the widest selection of visitor’s guides for California.

Nowadays, travelers who want to get directions from point A to point B no longer refer to maps. Instead, they use smart phones, GPS systems and the Internet. We have to again adapt to the changing market environment.

Our mission now is to develop, design, publish and distribute printed products that deliver knowledge under the disguise of entertainment. We want to make knowledge fun!

I hope you enjoy your visit with us and I welcome any suggestions and ideas you may have to help us serve you better.

Yours truly,
Frank Giovinazzo, President & CEO

“The only true wisdom is knowing you know nothing.” Socrates

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